I have recently heard of the box office failures of their recent outputs in the past 3 years, like Rise of the Guardians, the underperformances of Turbo, Mr. Peabody and Sherman, and How To Train Your Dragon 2 not doing as well as we were all expecting, and dropping as the weeks go on rapidly, many are wondering what is going on at DreamWorks.
Well, there was the massive layoffs in early last year because of the failure of Rise of the Guardians, as they laid off 350 people, and they wrote an $83 million writedown for the first quarter of 2013. I discussed this in my review of said movie, and how after the release of that film, DreamWorks switched their distribution from Paramount Pictures to 20th Century Fox, and The Croods being the first film under that distribution.
After The Croods was released, we all thought that DreamWorks was fine, as it made $587 million in the box office, having a decent fanbase, and garnering a franchise. It was not a How To Train Your Dragon, but it was decent.
Then Turbo was released in July of last year, and it did not really do too well with either the fans, critics, or the box office, as it only made a bit more than $280 million dollars, and it came and went with no impact, as people were still praising over Monsters University and Despicable Me 2. In February of this year, the company took a $13.5 million writedown after the disappointment of Turbo; which happened a year prior with Rise of the Guardians.
With their next film Mr. Peabody and Sherman, they made $260 million in the box office, and even though it made that much money, DreamWorks took a $53 million writedown in May of this year (I did not know any of this when I was writing the review for said film). This is the third flop from DreamWorks animation in a year and a half, with only The Croods making some money. Let’s add it up.
This means that from the duration of early 2013 to now, they lost almost 150 million dollars. That is HUGE.
And with How To Train Your Dragon 2, it has been almost a month, and it has made $240,000,000 so far. It never hit #1 on the weekend box offices, and is performing worse than it’s predecessor. Many are worrying about why this film never really took off, though this is the first film since Kung Fu Panda 2 to really hit critical acclaim.
There is a desperation from this company to have another hit franchise that will take off in the box office and with the fans, but they have been having trouble with that. Are we seeing another bad era from DreamWorks? Why is this happening to them? Maybe it has to do with them releasing too many films in a year, and maybe because people are getting tired of the gimmicks from DreamWorks. What do you all think of the reasoning of the downward trend of DreamWorks? Does anyone have high hopes for their next projects Penguins of Madagascar and Home? I don’t know what is going on in that studio, but there are some serious issues they need to work out. I wish the best for DreamWorks.